Almost half of the learner base on upGrad are from Tier 2 & 3 cities in India.

Thanks to easily access to internet connectivity, Indians coming from tier 2 and tier 3 cities can benefit from online learning. Over 350,000 of the learners on upGrad an online learning platform — come from tier 2 and tier 3 cities. This accounts for almost one half of its total learner base.

India is the 2nd largest e-learning market with 70 million learners.

The user platform of the e-training industry is anticipated to strike 9.6 million by 2021, which had been 1.6 million throughout 2016, as a KPMG report.

According to upGrad, data literacy is a popular buzzword in the job market. Individuals who are seeking to improve their digital skills are enrolling in technology and data science courses. Others include entrepreneurial skills & hobbies.

“However data science, blockchain, full-stack development, digital advertising, and machine learning are probably the most sought after courses among professionals. And the completion price for this kind of training course is as substantial as 85%,” Mayank Kumar, Md, and Founder of upGrad.

UpGrad is now planning to expand its services to first-time job seekers and college students. Additionally, it collaborated with premier Indian and overseas institutions such as IIT Madras, University of Cambridge and MICA.

Companies invest as many as Rs 1.5 lakh per fresher for hiring and training. Online upskilling programs state to minimize it by nearly 60%. “We are currently moving towards courses on software development like Android, Python, Iot, and Java. We have a program on insurance product sales for our job guarantee program,” Kumar included.

upGrad claims to provide a human touch, unlike other platforms. The startup focuses on customizing the learning experience through personalized feedback from dedicated mentors. In addition to this, the platform provides an industry connect for professionals who want to transition from their existing job roles.

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